NVIDIA reenters China with H20 and RTX PRO GPUs, balancing U.S. policy shifts, AI growth, and competition.
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NVIDIA’s announcement to resume sales of its H20 GPU to China and introduce a new China-compliant GPU, the RTX PRO, marks a significant development in the company’s strategy to navigate U.S.-China trade tensions and maintain access to one of the world’s largest AI markets. Below is a detailed analysis of the situation, incorporating recent developments, context, and implications, while critically examining the available information.
The H20 GPU was designed specifically for the Chinese market to comply with U.S. export restrictions imposed in late 2023, which aimed to limit China’s access to advanced AI chips due to national security concerns, particularly their potential use in military and surveillance applications. The H20 is a less powerful version of NVIDIA’s flagship AI accelerators (e.g., H100, A100), tailored to meet export control thresholds while still serving China’s demand for AI and high-performance computing. However, in April 2025, the Trump administration tightened these restrictions, requiring new export licenses for the H20, effectively halting its sales. This led NVIDIA to write off $5.5 billion in inventory and forego an estimated $15–16 billion in potential sales, as reported by CEO Jensen Huang.
China remains a critical market for NVIDIA, historically accounting for about 13% of its revenue ($17 billion annually, according to some estimates). The restrictions fueled competition from domestic Chinese players like Huawei, which have been developing alternative AI chips, and prompted Chinese tech giants like Alibaba, Baidu, Tencent, ByteDance, and DeepSeek to stockpile H20 chips in anticipation of further curbs.
On July 15, 2025, NVIDIA announced it is filing applications with the U.S. government to resume H20 GPU sales to China, with assurances from U.S. officials that licenses will be granted soon. This follows a period of intense regulatory uncertainty, including a ban in April 2025 and subsequent easing of tensions between Washington and Beijing. The decision appears tied to a preliminary trade deal in June 2025, where China agreed to resume rare earth exports, and the U.S. relaxed some export controls, including allowing chip design software services to resume in China.
NVIDIA’s CEO, Jensen Huang, played a pivotal role in securing this outcome. Huang met with U.S. President Donald Trump and policymakers in Washington, followed by meetings with Chinese officials, including Vice Premier He Lifeng, during visits to Beijing in April and July 2025. Huang has been vocal about the importance of the Chinese market and has criticized U.S. export controls as a “failure” that hampers American tech leadership and global AI innovation.
The resumption is expected to begin “soon,” with NVIDIA anticipating prompt approval of export licenses. This is a significant win for NVIDIA, as China’s AI sector is projected to see $98 billion in investments in 2025, a 48% increase from the previous year, according to Bank of America. The move also benefits Chinese AI developers, who rely on NVIDIA’s chips for large language models and other advanced applications.
Alongside the H20 resumption, NVIDIA unveiled the RTX PRO GPU, described as a “fully compliant” chip designed specifically for China’s regulatory requirements. Unlike the H20, which is a downgraded version of NVIDIA’s high-end AI accelerators, the RTX PRO is tailored for digital twin AI applications in industrial settings, such as smart factories and logistics. It is reportedly based on NVIDIA’s latest Blackwell architecture but with reduced specifications and simpler manufacturing to comply with U.S. export controls and lower costs compared to the H20.
Rumors from May 2025 suggested NVIDIA was working on a downgraded H20 variant and potentially the RTX Pro 6000-series server chips, which offer up to 4 petaFLOPs of sparse performance at 4-bit floating-point precision, 96GB of GDDR7 memory, and 1.6TB/s memory bandwidth. While NVIDIA has not confirmed detailed specifications, the RTX PRO is positioned as a strategic move to maintain market share in China while adhering to U.S. regulations.
Critical Analysis
Broader Implications
NVIDIA’s resumption of H20 GPU sales and the introduction of the RTX PRO GPU are strategic moves to reclaim market share in China while navigating U.S. export controls. Driven by CEO Jensen Huang’s diplomatic efforts and a softening of trade tensions, these developments highlight NVIDIA’s adaptability but also the fragility of its position in a geopolitically charged environment.
While the H20 will address immediate demand, the RTX PRO’s focus on industrial AI applications signals NVIDIA’s long-term commitment to China, albeit with less powerful technology. However, uncertainties around license approvals, competition from Chinese chipmakers, and potential policy shifts warrant caution. Investors and industry observers should monitor NVIDIA’s execution and U.S.-China trade dynamics closely.
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