Celsius Holdings (CELH) misses Q2 2026 earnings and revenue estimates despite record second-quarter sales and 10.6% growth.
Stock Earnings Results
August 6, 2026
Table of Contents
August 6, 2026
Celsius Holdings, Inc. (NASDAQ: CELH) reported second-quarter 2026 results below expectations, with adjusted earnings and revenue both missing analyst estimates, even as revenue grew double digits and the company delivered record second-quarter sales.
Celsius Holdings is a functional beverage company that owns CELSIUS, Alani Nu, and Rockstar Energy. The company competes in the energy drink market with a portfolio focused on functional beverages, zero-sugar products, health and wellness positioning, and broader distribution through major retail and beverage channels.
The company reported adjusted diluted EPS of $0.36, below estimates of $0.42, representing a 14.3% earnings miss. Revenue came in at $817.92 million, below estimates of $887.71 million, though revenue growth was 10.6%.
Revenue increased 10.6% year-over-year to $817.9 million.
North America revenue increased 11% to $790.7 million.
International revenue increased 10% to $27.2 million.
GAAP diluted EPS was $0.14, down from $0.33 in the prior-year quarter.
Adjusted diluted EPS was $0.36, down from $0.47 a year earlier.
Net income declined 45% to $55.3 million.
Net income attributable to common shareholders declined 57% to $36.4 million.
Adjusted EBITDA declined 12% to $184.2 million.
Alani Nu generated approximately $364.4 million in sales during the quarter.
Celsius said Alani Nu benefited from strong consumer demand, increased orders from its largest customer as the brand moved into the PepsiCo distribution system, and the launch of Purple Cotton Candy.
Rockstar Energy contributed approximately $66.5 million in second-quarter revenue.
The additions helped Celsius build a larger multi-brand energy drink portfolio, but they also brought integration work, channel mix changes, and margin pressure.
CELSIUS brand revenue decreased approximately 11.7% year-over-year in the second quarter.
The decline reflected higher trade and promotional investment, shipment timing tied to inventory rebalancing, softness in the club channel, slower innovation activity, and SKU optimization initiatives.
International CELSIUS brand revenue increased 10% to $27.2 million.
International growth was helped by momentum in the Nordics and expansion markets, including Iberia, the U.K., Ireland, France, Australia, New Zealand, and Benelux.
Gross profit increased 3.4% to $393.7 million.
Gross margin declined to 48.1% from 51.5% in the prior-year quarter.
The decline was mainly driven by higher promotional and incentive activity as a percentage of revenue and channel mix.
Celsius said gross margin remained near first-quarter levels, helped by lower outbound freight costs and supply chain integration benefits.
Those gains were partly offset by commodity inflation, mainly aluminum.
Retail sales for the Celsius Holdings portfolio increased 31.0% in U.S. tracked channels for the 13-week period ended June 28.
The portfolio held about 20.1% dollar share in the U.S. ready-to-drink energy category.
The company said its portfolio contributed approximately 30% of the zero-sugar U.S. energy category’s $640 million growth during the quarter.
CELSIUS brand retail sales declined 2% year-over-year.
Alani Nu retail sales increased 55.7%.
Rockstar Energy retail sales declined 13%.
The results showed strong portfolio-level growth, but the core CELSIUS brand remained under pressure.
Celsius said SKU optimization reduced CELSIUS brand points of distribution by about 7%.
Despite fewer points of distribution, dollars per point of distribution increased approximately 16% in the second quarter compared with the first quarter.
That suggests the remaining product mix became more productive after the company reduced weaker SKUs.
Management said the goal is to improve assortment productivity and return the CELSIUS brand to sustainable growth.
Celsius repurchased approximately $100.4 million of shares during the second quarter.
For the first half of 2026, the company repurchased approximately $124.5 million of shares.
The buybacks reflected management’s confidence in the long-term business, even as near-term earnings, margins, and brand performance came under pressure.
Celsius delivered record second-quarter revenue, but the report was mixed.
Revenue grew 10.6%, Alani Nu continued scaling, Rockstar added sales, and the broader portfolio gained share in the U.S. energy category. The company also continued repurchasing shares and saw early productivity gains from SKU optimization.
The issue is that adjusted EPS and revenue missed estimates, adjusted EBITDA declined, gross margin narrowed, and the CELSIUS brand remained under pressure.
The key question is whether Celsius can turn its larger multi-brand portfolio into stronger growth and margin expansion while stabilizing the CELSIUS brand and integrating Alani Nu and Rockstar.
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