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Klaviyo Insiders Sell Over $9M of KVYO Stock in May

Klaviyo draws attention after insiders report approximately $9.3 million in May stock sales.

Insider Trading

Table of Contents

May 29, 2026

Multiple insiders at Klaviyo, Inc. (NYSE: KVYO) reported stock sales totaling approximately $9.3 million in May, according to Form 4 filings with the U.S. Securities and Exchange Commission (SEC).

The reported sales involved Director, Co-Chief Executive Officer, and 10% owner Andrew Bialecki, Chief Financial Officer Amanda Whalen, and director Susan St. Ledger.

Klaviyo is a marketing automation and customer data platform that helps businesses manage email, SMS, customer segmentation, analytics, and personalized digital marketing campaigns.

Co-CEO Sales Drive Most of the May Total

Andrew Bialecki accounted for most of the May selling activity.

Bialecki sold 200,000 shares on May 12 at $14.61 per share for approximately $2.9 million. He sold another 200,000 shares on May 19 at $14.88 per share for approximately $3.0 million. He then sold 212,529 shares on May 26 at $14.61 per share for approximately $3.1 million.

Across those completed transactions, Bialecki sold approximately $9.0 million worth of KVYO stock.

CFO and Director Sales Add to the Cluster

Amanda Whalen, Klaviyo’s Chief Financial Officer, sold 14,000 shares on May 14 at $14.26 per share for approximately $199,600. After the sale, Whalen owned 895,141 shares directly.

Susan St. Ledger, a director, sold 9,334 shares on May 18 at $14.27 per share for approximately $133,200. After the sale, St. Ledger owned 10,939 shares directly.

Clustered Selling Draws Attention, But Planned Sales Lower the Signal

The May selling is notable because it involved the company’s Co-Chief Executive Officer, Chief Financial Officer, and a director within the same month.

Insider sales above $1 million are generally worth reviewing, while CEO or CFO sales above $2.5 million tend to draw greater investor attention. Bialecki’s completed May sales exceeded that threshold.

The filings indicate that at least some of Bialecki’s sales were made under a Rule 10b5-1 trading plan. That lowers the signal strength compared with discretionary open-market selling.

Proposed Sales Should Not Be Double-Counted

The filings also included proposed sales tied to Andrew Bialecki and Susan St. Ledger.

Those proposed sales appear connected to reported sale activity and should not be double-counted against completed insider sale totals unless confirmed as separate transactions.

The Bigger Picture: Insider Selling Requires Context

Insider selling becomes more relevant when it involves senior leadership, exceeds common dollar thresholds, or clusters across several executives and directors.

Platforms like LevelFields aggregate insider transactions and flag when activity exceeds key thresholds, helping investors identify when insider buying has historically aligned with meaningful stock movements.

Avi Baron
Avi Baron is a financial analyst at LevelFields AI, specializing in event-driven investing and corporate action research.

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