July insider selling reached approximately $711.5 million across SharkNinja, Dell, PBF Energy, RH, Datadog, and Okta.
Insider Trading
July 14, 2026
Table of Contents
July 14, 2026
A cluster of insider and major-holder stock sales appeared across several large public companies during the July 6–10 trading window, with filings showing approximately $711.5 million in completed sales across SharkNinja, Dell Technologies, PBF Energy, RH, Datadog, and Okta.
The largest reported sale came from SharkNinja, Inc. (NYSE: SN), where Director and 10% owner Wang Xuning sold approximately $401.2 million worth of stock.
Dell Technologies Inc. (NYSE: DELL) followed with approximately $221.5 million in completed sales tied to Silver Lake-affiliated entities.
PBF Energy Inc. (NYSE: PBF) added another $44.1 million in sales from 10% owner Control Empresarial de Capitales, while RH (NYSE: RH) disclosed approximately $20.7 million in sales by Chairman and CEO Gary Friedman.
Datadog, Inc. (NASDAQ: DDOG) and Okta, Inc. (NASDAQ: OKTA) also appeared in the group, with insider sales of approximately $13.9 million and $10.1 million, respectively.
SharkNinja was the largest insider-selling story in the July 6–10 group.
Director and 10% owner Wang Xuning sold 2,668,200 ordinary shares on July 10 at an average price of $150.36 per share.
The transaction was valued at approximately $401.2 million.
That single sale accounted for more than half of the total selling across the six-company sample, making SharkNinja the clear headline transaction.
Dell Technologies was the second-largest company in the group.
Silver Lake-affiliated entities reported completed sales across July 6, July 8, and July 9. The filings showed multiple related entities selling DELL shares at prices ranging from approximately $410.52 to $453.54 per share.
Across the completed transactions shown for the July 6–10 window, the Silver Lake-related sales totaled approximately $221.5 million.
Because the transactions came from affiliated director and 10% owner entities, the cleaner framing is major-holder monetization rather than operating executive selling.
PBF Energy also appeared in the selling cluster.
Control Empresarial de Capitales S.A. de C.V., a 10% owner, sold 200,000 shares on July 6, 380,000 shares on July 8, and 270,000 shares on July 9.
The sales were reported at average prices between $49.14 and $53.18 per share.
Together, the completed PBF transactions totaled approximately $44.1 million.
RH added a consumer discretionary name to the group.
Chairman, CEO and 10% owner Gary Friedman sold 69,069 shares on July 6, 7,693 shares on July 7, and 48,238 shares on July 8.
The completed sales totaled approximately $20.7 million.
Because the seller was both CEO and 10% owner, the RH filing carries stronger insider optics than fund-linked sales, though it still needs context around whether the transactions were planned or part of routine liquidity activity.
Datadog and Okta added software exposure to the broader insider-selling group.
At Datadog, Chief Technology Officer Alexis Le-Quoc reported sales totaling approximately $13.9 million on July 8.
At Okta, CEO Todd McKinnon reported sales totaling approximately $10.1 million on July 8.
Both transactions were smaller than the SharkNinja and Dell sales, but they still crossed meaningful insider-selling thresholds and added two high-profile software names to the cluster.
The cluster is notable because it was not limited to one company or one industry.
SharkNinja and RH brought consumer exposure. Dell, Datadog and Okta added technology exposure. PBF Energy added an energy-sector major-holder sale.
That makes the July 6–10 activity a broad insider and major-holder selling cluster rather than a single-company event.
The biggest transaction was SharkNinja, but Dell’s Silver Lake-related selling also stood out because of the repeated sales across several dates and affiliated entities.
Large insider and major-holder sales do not automatically mean insiders are negative on their companies.
These transactions can reflect diversification, fund distributions, liquidity planning, tax planning, estate planning, ownership restructuring, or pre-arranged trading programs.
The signal becomes more relevant when sales are large, repeated, involve senior leadership, or appear across several companies in a short window.
In this case, the cleaner takeaway is that major holders and executives used the July 6–10 window to sell sizable positions across consumer, technology, software, and energy names.
A single insider sale can be easy to dismiss. A cluster across several companies can point to a broader pattern of insiders and major holders reducing exposure.
Platforms like LevelFields aggregate insider transactions and flag when activity exceeds key thresholds, helping investors identify when isolated filings become part of a larger ownership trend.
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